Meet Your New Coach

Haley Brown-Woods is the founder of Price of Avocado Toast, a financial coaching business and podcast that she runs alongside her husband, Justin.

While the podcast was born in 2020, Haley’s work as a financial coach began in 2021 when deciding what her next career move should be. As a former elementary school teacher, she was unsure if returning to the classroom was the best decision with two kids 2 and under. However, she knew she loved teaching and wanted to continue to help others.

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Through her own work with her family on the personal finance journey, she realized she could impact others in a meaningful way as a financial coach. She has since built a business that has served over 100 families and supported them on the journey to over $2.7 million of non-mortgage debt paid off.

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Haley’s primary focus is on value-based spending intertwined with the journey toward becoming debt free. She does this by helping families discover the balance between intentionality and organization to live a life they enjoy while still tackling all of their financial goals.